News

Mar Mostro in the spotlight both onshore and offshore

October 14th, 2011

Alicante, October 14th, 2011. PUMA’s Mar Mostro is ready to conquer the world seas and make another everlasting impression at every stop-over harbor during the race. The proof of this statement is being given at the opening of the Volvo Ocean Race Village in Alicante. Not only is the astonishing Mar Mostro Boat a real eye catcher in the Volvo Ocean Race fleet, but the Sea Monster also holds a prominent place in the Race Village.

Again, kubik has been appointed as a partner to assist PUMA Ocean Racing in their event and retail activities during the Volvo Ocean Race. Based on kubik’s experience in the previous editions of the race, and in co-operation with PUMA Event Retail, the concept of the mobile PUMA Retail Store is now fully fine-tuned: PUMA Quad is an easy-to-install temporary setting consisting of four forty foot sea containers operating as a true PUMA Retail Store. To capture everyone’s attention, larger-than-life Mar Mastro tentacles reach out from the top of the containers setup.

Check out a video here: Puma Pavilion Volvo Ocean Race

Posted in: Press Releases

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